Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
نویسندگان
چکیده
منابع مشابه
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
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مطالعه حاضر با هدف بررسی وجود رابطه ی ممکن میان هوشهای زبانی و منطقی زبان آموزان انگلیسی و تعداد و انواع مغلطه های زبانی و شواهد در متنهای استدلالی آنان انجام پذیرفته است.بدین منظور، 70 زبان آموز با سطح زبانی متوسط به بالا از دو موسسه زبان انگلیسی در ایران انتخاب شده و پرسشنامه های مزبوطه را تکمیل نموده و متنی استدلالی نوشتند. متون نوشته شده مورد بررسی قرار گرفته و نمرات پرسشنامه ها محاسبه شده ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2015
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.2015.0906